Record Company 2

Other record companies out there share a similar look to their logo and brand. This similarity is having a vinyl record in the logo. 

Having looked at lots to see whether this is a true fact, I have found it in mostly every one. And another fact that I keep finding in there logo is that there not that good for a well-established company.

Here is one of the worse logos that I have found as it’s a struggle to find out why they have created something like this. The women in the logo doesn’t make sense to the brand and when you hold your mouse over the vinyl record it spins which cause an unessasery loading phase.

http://www.vinylrecords.co.uk/ 

 

Record Company 1

Researching into who my competitors are out there is the next piece of research I will be looking at as this will give me a good indication on where I will be going from here. 

As I am aiming to bring back vinyl in a big way my competition lies in the record company area. These will give me the best ideas on where to go in my branding scheme. Companies such as these are all outdated in there appearance unless they have started in the last few years. 

Recent survey data says that vinyl in coming back into fashion as a retro and sexy way to listen to your music. This means that vinyl will be coming back as a sort of fashion statement; only companies which have started up recently will have read and understood this last piece of information.

http://www.guardian.co.uk/music/musicblog/poll/2011/oct/21/poll-do-you-still-buy-vinyl

The first vinyl store I will be looking at is “tedstaunton”, as you are able to see in the link below the website is outdated hugely with the colour schemes and the way it has all been laid out. 

This is one of the reasons why I wanted to go down this path and create something which is up to date with the times and getting back something which should have never left, even with the inventions on the MP 3 player.

http://www.tedstaunton.com/site_map/site_map.html

WHAT I PLAN TO DO

Choosing where to start is always a big decision, as this is where you will get an idea of what you are looking for.  I looked through many different ideas on what to go through as my brand identity.

I had such ideas as to go for;

• ·         A café and food shop
• ·         A toy store
• ·         An electronics store
• ·         Stationary shop

But there was one that stood out as I read in the newspaper that it was coming back into fashion with students and adults alike. 

Vinyl records being this decision.

When reading about vinyl records I thought of all the branding I could do for them as I knew a few stores that sell vinyl and a certain shop in Worcester which is a brand new music shop that sells vinyl inside alongside games, cd’s and dvd’s.

Making this decision to bring back vinyl and create a brand of music store in something I have wanted to do ever since I saw the idea.

This is why I have chosen to do this for my research.

How a Design Firm Grew During a Recession

Following on my recession research I wanted to find out if there were any design firms growing out of a recession, as I am designing a brand. I found only a few pieces of evidence to support this theory as most companies will never look at going into business with the economy like it is at the moment. 

This websites is stating what needs to happen if you want to do this. It’s giving lots of critical advice that a starting company needs to take in otherwise it might not be a success.

I found this piece of research to be one of the best I have seen as the amount of fact I found from this was something that I could never find again. 

Learning that I will have to ask myself questions about what I want and should achieve Is a piece of knowledge I needed. 

http://www.openforum.com/articles/interview-with-lauren-rottet-of-rottet-studios

UPDATE FOUR

Thus update is all about the recession and how it effects designing and creating a succesful buisness. When building something from nothing its allways a challege to get it to a succeful stage. Problems occur all the time before and during its life span.

Decididng to create a company is a huge deal and should never be taken lightly. These piece of research I have chosen to be the more explanitvive out all my logs. 

One majour factor to when you start a company is the economic clmate. Having such things as this possibly effecting your company is a huge down point if you are wanting to do this.

I have been looking at what has been succesful and why it has suring this time. I have done  this because Britain is in a double reccession at the moment and is a very hard time  for allready existing companys to stay open. But there are still companys popping up everywher.

What I have learnt from this and other research is that you are able to start a company in these time but its ill advised unless you have a backing behind you. Many companies will look for advise sometimes with the help of another company or web useage as there are websites which will give you some advise.