Researching into who my competitors are out there is the
next piece of research I will be looking at as this will give me a good
indication on where I will be going from here.
As I am aiming to bring back vinyl in a big way my
competition lies in the record company area. These will give me the best ideas
on where to go in my branding scheme. Companies such as these are all outdated
in there appearance unless they have started in the last few years.
Recent survey data says that vinyl in coming back into
fashion as a retro and sexy way to listen to your music. This means that vinyl
will be coming back as a sort of fashion statement; only companies which have
started up recently will have read and understood this last piece of
information.
The first vinyl store I will be looking at is “tedstaunton”,
as you are able to see in the link below the website is outdated hugely with
the colour schemes and the way it has all been laid out.
This is one of the reasons why I wanted to go down this
path and create something which is up to date with the times and getting back
something which should have never left, even with the inventions on the MP 3
player.
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